Case Studies
Case Studies
Horsepower Brands Converting 45-55% of Customer Sales Calls Automatically, 24/7 for a $150m+ Franchise
Case Studies
Horsepower Brands Converting 45-55% of Customer Sales Calls Automatically, 24/7 for a $150m+ Franchise
Horsepower Brands
How We Helped a Multi-Brand Franchise Achieve 50-55% Conversion Rates with AI Call Center Technology
Company Overview
Company: Horsepower Brands
Industry: Home Services (9 brands)
Contact: Alicia Rowland, Relationship Manager for Call Center Vendor Partners
Website: www.horsepowerbrands.com
The Challenge
Horsepower Brands, managing nine brands within the home service space, faced critical challenges with their traditional live agent call center:
Missed opportunities: With traditional call centers answering only 80% of calls within 20 seconds, every unanswered call represented lost revenue
Inconsistent conversion rates: The live agent call center was delivering conversion rates of just 40-45%, falling short of franchise expectations
Management complexity: Overseeing call center operations across nine separate brands with a live agent team created significant operational overhead
High operational costs: Traditional call center staffing, forecasting, and agent management drove up costs while limiting availability
Limited CRM flexibility: Franchisees were restricted to a single CRM option that didn't necessarily fit their specific business needs
Alicia Rowland, who has over 30 years of experience in the call center industry, knew there had to be a better way to serve their franchisees while maintaining quality customer service.
The Solution
After being introduced to Callvera through a cold email for their outbound program and learning that their CEO was friends with one of Callvera's partners, Horsepower Brands decided to explore AI-powered call center technology.
What Callvera Delivered:
Seamless Implementation
Easy-to-use admin platform that allowed Alicia to onboard multiple locations quickly and efficiently
Full admin access to maintain accounts independently without waiting on vendor support
Ability to make real-time updates and tweaks as needed
Advanced AI Technology
AI agent that answers 99% of incoming calls with no downtime
Natural-sounding conversations that overcome the "robotic" skepticism many had initially
Comprehensive training process with rapid implementation of feedback
Memory retention that eliminates the need for constant retraining (unlike human agents)
Multi-CRM Integration
Unlike their previous vendor that restricted franchisees to one CRM, Callvera enabled each franchisee to work with the CRM that best fit their business model
Seamless integration across multiple platforms
Both Inbound & Outbound Capabilities
Robust inbound call handling with immediate answer rates
Sophisticated outbound calling program (requiring extensive testing but delivering strong results)
The Results
Immediate Impact (First 90 Days)
50-55% conversion rates right out of the gate
Significant improvement over the 40-45% baseline
Long-Term Success (Nearly One Year)
45-55% conversion rates maintained across all brands (depending on brand)
Conversion rates include both inbound and outbound opportunities
Operational Improvements
Dramatic time savings for management through self-service admin access
Always-available service with no sick days, breaks, or scheduling conflicts
Significant cost savings for franchisees by eliminating traditional staffing overhead
Faster implementation cycles with quick feedback integration and updates
Client Satisfaction
Direct feedback from franchisees included one business owner telling his franchisee at a home show: "This has been one of the best AIs I've ever worked with."
Key Takeaways
"When we moved over to Callvera, you guys had made this process so easy to use that I was able to successfully onboard multiple locations very quickly and efficiently."
The partnership between Horsepower Brands and Callvera demonstrates several critical advantages of AI call center technology:
Higher conversion rates: Moving from 40-45% to 50-55% represents millions in additional revenue across nine brands
Operational efficiency: Self-service admin capabilities dramatically reduce management overhead
Cost effectiveness: No forecasting, no sick days, no training cycles—just consistent service
Scalability: Easy to roll out across multiple locations and brands simultaneously
Flexibility: Multi-CRM support allows franchisees to use the tools that work best for their business
Quality assurance: Once trained, the AI retains information and delivers consistent service without the variability of human agents
"It's just been a great partnership that we're really learning and just kind of working together... you guys were able to allow my franchisees to work with a CRM that best benefited their business."
Looking to Transform Your Call Center Operations?
If you're managing a franchise, multi-brand portfolio, or any business with high call volume, AI-powered call center technology can deliver:
Higher conversion rates
Lower operational costs
24/7 availability
Consistent quality
Rapid scalability
Ready to see similar results for your business?
Horsepower Brands
How We Helped a Multi-Brand Franchise Achieve 50-55% Conversion Rates with AI Call Center Technology
Company Overview
Company: Horsepower Brands
Industry: Home Services (9 brands)
Contact: Alicia Rowland, Relationship Manager for Call Center Vendor Partners
Website: www.horsepowerbrands.com
The Challenge
Horsepower Brands, managing nine brands within the home service space, faced critical challenges with their traditional live agent call center:
Missed opportunities: With traditional call centers answering only 80% of calls within 20 seconds, every unanswered call represented lost revenue
Inconsistent conversion rates: The live agent call center was delivering conversion rates of just 40-45%, falling short of franchise expectations
Management complexity: Overseeing call center operations across nine separate brands with a live agent team created significant operational overhead
High operational costs: Traditional call center staffing, forecasting, and agent management drove up costs while limiting availability
Limited CRM flexibility: Franchisees were restricted to a single CRM option that didn't necessarily fit their specific business needs
Alicia Rowland, who has over 30 years of experience in the call center industry, knew there had to be a better way to serve their franchisees while maintaining quality customer service.
The Solution
After being introduced to Callvera through a cold email for their outbound program and learning that their CEO was friends with one of Callvera's partners, Horsepower Brands decided to explore AI-powered call center technology.
What Callvera Delivered:
Seamless Implementation
Easy-to-use admin platform that allowed Alicia to onboard multiple locations quickly and efficiently
Full admin access to maintain accounts independently without waiting on vendor support
Ability to make real-time updates and tweaks as needed
Advanced AI Technology
AI agent that answers 99% of incoming calls with no downtime
Natural-sounding conversations that overcome the "robotic" skepticism many had initially
Comprehensive training process with rapid implementation of feedback
Memory retention that eliminates the need for constant retraining (unlike human agents)
Multi-CRM Integration
Unlike their previous vendor that restricted franchisees to one CRM, Callvera enabled each franchisee to work with the CRM that best fit their business model
Seamless integration across multiple platforms
Both Inbound & Outbound Capabilities
Robust inbound call handling with immediate answer rates
Sophisticated outbound calling program (requiring extensive testing but delivering strong results)
The Results
Immediate Impact (First 90 Days)
50-55% conversion rates right out of the gate
Significant improvement over the 40-45% baseline
Long-Term Success (Nearly One Year)
45-55% conversion rates maintained across all brands (depending on brand)
Conversion rates include both inbound and outbound opportunities
Operational Improvements
Dramatic time savings for management through self-service admin access
Always-available service with no sick days, breaks, or scheduling conflicts
Significant cost savings for franchisees by eliminating traditional staffing overhead
Faster implementation cycles with quick feedback integration and updates
Client Satisfaction
Direct feedback from franchisees included one business owner telling his franchisee at a home show: "This has been one of the best AIs I've ever worked with."
Key Takeaways
"When we moved over to Callvera, you guys had made this process so easy to use that I was able to successfully onboard multiple locations very quickly and efficiently."
The partnership between Horsepower Brands and Callvera demonstrates several critical advantages of AI call center technology:
Higher conversion rates: Moving from 40-45% to 50-55% represents millions in additional revenue across nine brands
Operational efficiency: Self-service admin capabilities dramatically reduce management overhead
Cost effectiveness: No forecasting, no sick days, no training cycles—just consistent service
Scalability: Easy to roll out across multiple locations and brands simultaneously
Flexibility: Multi-CRM support allows franchisees to use the tools that work best for their business
Quality assurance: Once trained, the AI retains information and delivers consistent service without the variability of human agents
"It's just been a great partnership that we're really learning and just kind of working together... you guys were able to allow my franchisees to work with a CRM that best benefited their business."
Looking to Transform Your Call Center Operations?
If you're managing a franchise, multi-brand portfolio, or any business with high call volume, AI-powered call center technology can deliver:
Higher conversion rates
Lower operational costs
24/7 availability
Consistent quality
Rapid scalability
Ready to see similar results for your business?
Request a Meeting
Request a Meeting
Book your demo now and get a complete in depth breakdown for your specific enterprise and see if you're a fit to work with us.
Book your demo now and get a complete in depth breakdown for your specific enterprise and see if you're a fit to work with us.
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Frequently Asked
Frquently Asked
Frequently Asked
How does it sound?
With over 7+ figures closed from call center generated leads, we've found the balance of professionalism and speed to conversion. Talk to our team to listen to what yours could sound like!
How does it sound?
With over 7+ figures closed from call center generated leads, we've found the balance of professionalism and speed to conversion. Talk to our team to listen to what yours could sound like!
Can I integrate my existing home service tools?
Absolutely. Callvera supports a wide range of integrations to connect with your favorite apps and systems effortlessly.
Can I integrate my existing home service tools?
Absolutely. Callvera supports a wide range of integrations to connect with your favorite apps and systems effortlessly.
How quickly can I see results?
After setup results should essentially be instant. Our system simply needs to be integrated and from there is completely hands off.
How quickly can I see results?
After setup results should essentially be instant. Our system simply needs to be integrated and from there is completely hands off.
Do you offer customer support?
Yes, we provide always-on, expert support to guide you through setup and answer any questions along the way.
Do you offer customer support?
Yes, we provide always-on, expert support to guide you through setup and answer any questions along the way.
Who is Callvera and what makes us qualified?
Callvera has been in the industry for 7+ years, and works with every type of home service business you can imagine. Our co-founder Cole, has been featured on the Bigger Pockets podcast (Biggest Real Estate Podcast on Earth), as well Yahoo Finance, and has also built call centers in over 6 countries for over 80+ business owners.
Who is Callvera and what makes us qualified?
Pipeline Generator has been in the industry for 7+ years, and works with every type of home service business you can imagine. Our co-founder Cole, has been featured on the Bigger Pockets podcast (Biggest Real Estate Podcast on Earth), as well Yahoo Finance, and has also built call centers in over 6 countries for over 80+ business owners.