Accelerated Waste Solutions Increasing Customer Call Conversion Rates from 25–30% to 70–80% Automatically, 24/7 with Callvera
Horsepower Brands
Company Overview
Company: Horsepower Brands
Industry: Home Services (9 brands)
Contact: Alicia Rowland, Relationship Manager for Call Center Vendor Partners
Website: www.horsepowerbrands.com
The Challenge
Horsepower Brands, managing nine brands within the home service space, faced critical challenges with their traditional live agent call center:
Missed opportunities: With traditional call centers answering only 80% of calls within 20 seconds, every unanswered call represented lost revenue
Inconsistent conversion rates: The live agent call center was delivering conversion rates of just 40-45%, falling short of franchise expectations
Management complexity: Overseeing call center operations across nine separate brands with a live agent team created significant operational overhead
High operational costs: Traditional call center staffing, forecasting, and agent management drove up costs while limiting availability
Limited CRM flexibility: Franchisees were restricted to a single CRM option that didn't necessarily fit their specific business needs
Alicia Rowland, who has over 30 years of experience in the call center industry, knew there had to be a better way to serve their franchisees while maintaining quality customer service.
The Solution
After being introduced to Callvera through a cold email for their outbound program and learning that their CEO was friends with one of Callvera's partners, Horsepower Brands decided to explore AI-powered call center technology.
What Callvera Delivered:
Seamless Implementation
Easy-to-use admin platform that allowed Alicia to onboard multiple locations quickly and efficiently
Full admin access to maintain accounts independently without waiting on vendor support
Ability to make real-time updates and tweaks as needed
Advanced AI Technology
AI agent that answers 99% of incoming calls with no downtime
Natural-sounding conversations that overcome the "robotic" skepticism many had initially
Comprehensive training process with rapid implementation of feedback
Memory retention that eliminates the need for constant retraining (unlike human agents)
Multi-CRM Integration
Unlike their previous vendor that restricted franchisees to one CRM, Callvera enabled each franchisee to work with the CRM that best fit their business model
Seamless integration across multiple platforms
Both Inbound & Outbound Capabilities
Robust inbound call handling with immediate answer rates
Sophisticated outbound calling program (requiring extensive testing but delivering strong results)
The Results
Immediate Impact (First 90 Days)
50-55% conversion rates right out of the gate
Significant improvement over the 40-45% baseline
Long-Term Success (Nearly One Year)
45-55% conversion rates maintained across all brands (depending on brand)
Conversion rates include both inbound and outbound opportunities
Operational Improvements
Dramatic time savings for management through self-service admin access
Always-available service with no sick days, breaks, or scheduling conflicts
Significant cost savings for franchisees by eliminating traditional staffing overhead
Faster implementation cycles with quick feedback integration and updates
Client Satisfaction
Direct feedback from franchisees included one business owner telling his franchisee at a home show: "This has been one of the best AIs I've ever worked with."
Key Takeaways
"When we moved over to Callvera, you guys had made this process so easy to use that I was able to successfully onboard multiple locations very quickly and efficiently."
The partnership between Horsepower Brands and Callvera demonstrates several critical advantages of AI call center technology:
Higher conversion rates: Moving from 40-45% to 50-55% represents millions in additional revenue across nine brands
Operational efficiency: Self-service admin capabilities dramatically reduce management overhead
Cost effectiveness: No forecasting, no sick days, no training cycles—just consistent service
Scalability: Easy to roll out across multiple locations and brands simultaneously
Flexibility: Multi-CRM support allows franchisees to use the tools that work best for their business
Quality assurance: Once trained, the AI retains information and delivers consistent service without the variability of human agents
"It's just been a great partnership that we're really learning and just kind of working together... you guys were able to allow my franchisees to work with a CRM that best benefited their business."
Looking to Transform Your Call Center Operations?
If you're managing a franchise, multi-brand portfolio, or any business with high call volume, AI-powered call center technology can deliver:
Higher conversion rates
Lower operational costs
24/7 availability
Consistent quality
Rapid scalability
Ready to see similar results for your business?
Accelerated Waste Solutions
Company Overview
Company: Accelerated Waste Solutions
Industry: Waste Management, Junk Removal & Valet Trash Services
Contact: Sherrod Hunter, Co-Founder
& Brand President
Website: www.acceleratedwaste.com | www.acceleratedwastefranchise.com | www.junkshotapp.com
The Challenge
Accelerated Waste Solutions operates two rapidly growing service brands:
Junk Shot – A technology-driven B2B junk removal franchise
Doorstep Details – A national valet trash service provider serving multifamily communities
Like many growing service businesses, Accelerated Waste Solutions relied on an internal call center team to handle incoming customer inquiries. While they had invested heavily in staffing and operations, several challenges continued to impact growth and efficiency.
Key Challenges:
Low Call Conversion Rates – Prior to implementing Callvera's AI call center technology, conversion rates were averaging just 25-30%, leaving significant revenue opportunities untapped.
Long Answer Times – Customers often had to navigate multiple systems before reaching a live representative, resulting in wait times of 45-60 seconds or longer. In a competitive service industry, every second increased the risk of losing a potential customer.
Abandoned Call Uncertainty – The team struggled to determine whether abandoned calls represented real leads or robocalls. Agents spent valuable time calling back numbers that frequently turned out to be spam or unqualified inquiries.
Unqualified Call Volume– A large percentage of incoming calls came from:
People confusing Junk Shot with traditional garbage collection services
Sales representatives attempting to sell products and services
Other non-revenue-generating inquiries
Every one of these calls required employee time to answer, evaluate, and redirect.increased the risk of losing a potential customer.
Operational Complexity – Managing an internal call center created ongoing challenges including:
Staffing and scheduling
Performance management
Hiring and training
Coverage gaps
Maintaining consistency across customer interactions
As Sherrod Hunter explained:
"We were spinning our wheels. We didn't have the right expectations, the right reporting, and the right data. It was hard to really manage efficiently."
The Solution
After being introduced to Callvera through the franchise network FranServe, Sherrod was intrigued by a different approach to AI.
Rather than focusing solely on AI technology, Callvera focused on integrating AI directly into business operations and customer acquisition systems.
What Callvera Delivered:
Instant Call Answering
Callvera's AI agent now answers incoming calls in 10 seconds or less, dramatically reducing wait times and ensuring customers are engaged immediately.
Advanced Call Qualification
The AI automatically identifies and categorizes incoming calls, distinguishing between:
Qualified leads
Existing customers
Robocalls
Sales solicitations
Unqualified inquiries
This allows human team members to focus only on revenue-generating conversations.
Intelligent Lead Screening
Instead of requiring staff to chase every abandoned call, the AI determines which calls represent legitimate opportunities and which are simply spam or robocalls.
Customized Brand Voice & Customer Experience
One of Accelerated Waste Solutions' biggest concerns was maintaining their customer-first culture.
To address this, Callvera:
Reviewed and analyzed existing call recordings
Trained the AI on company-specific communication styles
Customized tone, sentiment, and messaging
Ensured customers still felt cared for and understood
The result was an AI experience that felt aligned with the company's brand while still providing the efficiency benefits of automation.
Consistent 24/7 Performance
Unlike traditional staffing models, the AI:
Never misses work
Never calls in sick
Never has scheduling conflicts
Never experiences performance fluctuations
Delivers consistent service on every interaction
As Sherrod joked:
"The AI's kids are not getting sick. They're not having car trouble on the way to work. They're always showing up ready to go."
The Results
Massive Conversion Rate Growth
Before Callvera: 25-30% conversion rates
After Callvera: 70-80% conversion rates
Multiple months approaching 80% call conversion
This represents more than a doubling of
conversion performance.
Faster Response Times
Before Callvera: 45-60+ second delays before reaching an agent
After Callvera: Calls answered in 10 seconds or less
Improved Lead Quality
The AI eliminated wasted effort by:
Filtering robocalls
Identifying unqualified inquiries
Reducing unnecessary callbacks
Prioritizing genuine customer opportunities
Operational Efficiency Gains
The business shifted from reacting to call center problems to proactively growing the company.
Benefits included:
Reduced management burden
Better reporting and visibility
More focused team productivity
Improved resource allocation
Increased scalability
Better Customer Experience
Customers receive immediate attention while maintaining the personalized experience Accelerated Waste Solutions is known for.
For customers who still prefer speaking with a person, the system seamlessly routes them to the appropriate team member.
Key Takeaways
The partnership between Accelerated Waste Solutions and Callvera demonstrates how AI can drive measurable business outcomes when implemented correctly.
Higher Conversion Rates: Moving from 25-30% to 70-80% conversion rates created a significant increase in revenue opportunities.
Faster Customer Response: Calls are now answered in under 10 seconds, reducing abandonment and improving customer satisfaction.
Better Lead Qualification: AI automatically screens spam, robocalls, and unqualified inquiries, allowing staff to focus on real opportunities.
Reduced Operational Overhead: Less time spent managing call center inefficiencies means more time spent growing the business.
Consistent Customer Experience: The AI maintains brand voice, professionalism, and customer care across every interaction.
Scalable Growth Infrastructure: The solution provides a foundation that can grow alongside Accelerated Waste Solutions' expanding franchise network.
Looking to Improve Your
Call Conversion Rates?
If your business is struggling with:
Missed calls
Low conversion rates
Staffing challenges
Call center overheard
Slow response times
Inconsistent customer experiences
AI-powered call center technology can help you increase revenue while reducing operational complexity.
Potential Benefits Include:
Higher conversion rates
Faster response times
Lower operating costs
24/7 availability
Improved lead qualification
Greater scalability
Ready to See Similar Results?
Schedule a Demo with Callvera and discover how AI can transform your customer acquisition process.
